Helvetica Typography and 20th Century - 2093 Words

Name: Shane Crudden 2A Module: Design Theory Title: 20th Century Visual Communication Date of submission: 13/12/10 Word Count: 1939 Typography: Helvetica. â€Å"The 20th century was a time of social, cultural and technological revolution and change. Inevitably this had an effect on visual communication of the time.† One of the key factors in typography that I believe to be central to the development and progression of visual communication in the 20th century is the typeface Helvetica. â€Å"The Helvetica typeface is one of the most ubiquitous design classics of all time in 2007 it was their 50th anniversary.† â€Å"Eduard Hoffman and Max Miedinger a feculence designer who had been an employee of the Hass type family in Munchenstein in†¦show more content†¦Ã¢â‚¬Å"It was not until the development of the Leica camera in the 1920’s that the war photographer achieved a state of mobility and speed appropriate to the subject.† It helped keep a record of the violent times in the war. Before the Leica, cameras were big and heavy and taking pictures was limited. Due to the invention of the Leica camera photography has changed. The Leica camera is light compact and you had more freedom and flexibility. You were now able to take photos from all different angles. The Leica was the first 35mm compact camera and was developed and manufactured at the Leitz company by Oskar Barnack. â€Å"it had the distinctive size of the Ermanox and a wide aperture on its excellent Leitz lenses, but more important, used a length of 35mm motion picture film. This allowed the sequential shooting of up to 36 exposures, instead of the single image taken in the Ermanox. The impact on professional as well as amateur photography was profound† A man who used the Leica was Alexandr Mikhailovich Rodchenko a painter and a photographer. â€Å"In 1927 Rodchenko bought himself a Leica which, because of its handy format and quick operation, became his preferred tool for his work. This camera enabled him to realize to excess his ideas of unusual camera positions, severe foreshortenings of perspective, and views of surprising details. Increasingly Rodchenkos photography was dominated by the artistic element of the line. He likedShow MoreRelatedHelvetica: Typography and 20th Century2087 Words   |  9 PagesModule: Design Theory Title: 20th Century Visual Communication Date of submission: 13/12/10 Word Count: 1939 Typography: Helvetica. â€Å"The 20th century was a time of social, cultural and technological revolution and change. Inevitably this had an effect on visual communication of the time.† One of the key factors in typography that I believe to be central to the development and progression of visual communication in the 20th century is the typeface Helvetica. â€Å"The Helvetica typeface is one of the mostRead MoreGraphic Design Style Of The Victorian Era1681 Words   |  7 PagesIn the past years, their have been dramatic changes that have influenced the development of graphic design since the 19th century. Going back to 1900, after the Industrial Revolution in the Victorian Era there was a social and economic change as the world developed. There was the first printed book and first movable type, there were new printing press, first san-serifs, and first brand loyalty. 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